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  The SEO community is always on the lookout for the latest ranking factors and truly there are so many of them. However, we would only look at the very important factors Google uses, each of which has a very significant weight on your search optimization strategy. 1. Backlinks There have been reports Google plan to shift focus from backlinks shortly, however they are still an integral factor in ranking your pages. Although it is quite a risky venture to make use of black hat SEO strategies - your links have to be sourced from multiple authority websites in the same niche as yours. Additionally, some google patents think that freshness and traffic may also be effective backlink metrics.  tacticalfrontarms How to optimize An effective way of growing your backlink profile is adopting backlink ideas from your search competitors. Borrowing backlink ideas from your competitors is an efficient way of developing your backlink profile. Those websites should be your prime outreach targets.